Gary R. Roberts, dean of the Indiana University Robert H. McKinney School of Law, says many former players have already sued the league on this issue, and many more potentially could. A hearing on Jan. 26 will involve whether some of these federal lawsuits should be consolidated.
Roberts was the official on-air legal analyst for the NFL Network with respect to the antitrust labor dispute that threatened to cancel the 2011-12 professional football season. The dispute came to an end in August when the league and union signed a new collective bargaining agreement.
Roberts, recognized as one of the foremost experts on sports law and antitrust law in the country, practiced at the firm of Covington and Burling in Washington, D.C. — working with former NFL Commissioner Paul Tagliabue and Jeff Pash, NFL executive vice president and general counsel — where he engaged in antitrust, sports, labor, contract and trademark litigation. Roberts was quoted in numerous media outlets regarding the NFL labor dispute, including The New York Times, USA Today and The Washington Post. He has also been quoted on a variety of legal issues in The Associated Press, Forbes, Fortune, the Los Angeles Times, The National Law Journal, Sports Illustrated, The Sporting News and The Wall Street Journal, and he has appeared on “ABC World News Tonight,” ABC’s “Nightline,” “CBS Evening News,” ESPN’s “SportsCenter” and “Outside the Lines,” PBS’ “The NewsHour,” “NBC Nightly News” and NBC’s “Today.”
Roberts may be contacted at 317-274-2581 or . The IU Robert H. McKinney School of Law is at Indiana University-Purdue University Indianapolis.
“It brings people together in an environment where societal conventions about emotion and physical contact are uniquely modified to allow for hugging, crying, cheering and yelling,” said Edward Hirt, professor and associate chair of the Department of Psychological and Brain Sciences at Indiana University. “The Super Bowl is for National Football League fans, much like the World Series is for Major League Baseball fans or March Madness is for NCAA men’s basketball fans, a culminating event that has become a unique part of our culture.”
An expert on the psychology of professional sports on their fans, Hirt discusses what makes major sporting events such as the Super Bowl so important:
- The large-scale nature of the event and national attention it has developed make the Super Bowl a shared experience where even casual fans feel the need to be connected and want to get involved. Hirt explains that because of the evolution of the event into a weekend-long celebration culminating in large viewing parties that include expensive and flashy television ads and half-time performances by celebrities, anyone interested in sports pays attention.
- Hirt adds that the Super Bowl provides social benefits to fans. Watching the Super Bowl, he said, is an experience that has become a socially shared event. The connection to the event and the camaraderie it creates, mixed with the large commitment made to teams and the invested feelings of the fan, will create an emotional roller coaster where the self-esteem of the fan is tied to the success of their team.
Hirt can be reached at 812-855-4815 or . The Department of Psychological and Brain Sciences is in IU’s College of Arts and Sciences.
“This should lead to a small bump in incomes and temporary jobs as Indianapolis welcomes tens of thousands of visitors. While most of the increase will be in retail and hospitality, the spending should be multiplied through the entire economy, giving a minor boost to many sectors of the economy.”
Anderson can be reached at 317-274-0150 or .
“Be careful about buying tickets online,” Hughes advises. “Some tickets sold online are not legitimate, and this apparently is a growing problem, especially when a really juicy ticket is being offered.”
She adds that it makes sense to buy from reputable dealers with established physical or online presences.
Hughes has additional tips for buying tickets online:
- Use a payment method that does not reveal to strangers your checking account information , or use a credit card.
- Even better: a payment method that does not reveal any account information, such as PayPal, or a prepaid debit card that is not linked to your bank or credit card account.
- The less face-to-face a purchase for high-dollar tickets is, the greater the chances for problems. Hughes adds that debit cards that are associated with bank accounts present different risks to card holders’ bank balances than credit cards do.
Hughes can be reached at 812-855-6318 or .
“One of the biggest components of brand building is awareness, and if the Super Bowl is reaching the right people and making them aware of your brand, then it can be the right tool for you,” said Andrews, who researches brand management and consumer marketing.
A number of start-up firms and dot-com companies have used this major event in recent years to garner awareness for their products, with mixed results. Andrews, who also is associate chair of the MBA Program, Nestlé Faculty Fellow and director of the Center for Brand Leadership, emphasized the importance of having a successful product before developing a successful brand.
“You can have a highly recognized name or a highly recognized symbol, but your eventual success depends on how meaningful your product is and the quality it has,” she said.
Andrews can be reached at 812-855-3425 or .
IU Kelley School of Business faculty members Scott MacKenzie and Laura Buchholz are the co-authors of a major study that explored what determines whether consumers find a television ad creative and the effects of exposure to creative ads. As with other advertisements, creative Super Bowl commercials favorably affect how consumers process and respond to ads.
Their 2007 paper in the journal Marketing Science, “Modeling the Determinants and Effects of Creativity in Advertising,” looked at why consumers found certain television ads to be creative and the effects of exposure to creative ads. They found that consumer perception of creativity was determined by the combination of divergence and relevance .
“Ads that are highly divergent may sometimes win awards for creativity, but they won’t be effective in the marketplace unless they are also relevant to the consumer. Divergence with relevance is the key to creativity that works,” said MacKenzie, professor of marketing and the Neal Gilliatt Chair.
Buchholz, senior lecturer of marketing, can be reached at 812-856-5533 or ; MacKenzie can be reached at 812-855-1101 or .
Gebke, chair of family medicine at the Indiana University School of Medicine and director of the IU Center for Sports Medicine, says concussions can have negative effects for a long period of time.
“Some symptoms are obvious — headaches, nausea, vision issues — but more long-term symptoms can include sleep disturbance, depression and diminished balance,” Gebke said. “Some of the injuries from a concussion can be difficult to assess. Sports physicians use specific evaluation tools to determine when an athlete should return to practice.”
- One of those tools is a neuropsychiatric test called ImPACT. Developed at the University of Pittsburgh, the testing tool was first adopted by the National Hockey League. Used by the National Football League, other professional sports, and high school and college teams, the computer-generated test requires a baseline to evaluate things such as reaction time, memory and recall, and visual motor skills.
- Gebke says the field of sports medicine has changed its stance in the past decade over the serious, sustained effects of concussions. “We didn’t realize how many people suffer the effects of the injury long after we thought the symptoms of concussion had cleared,” he said.
- He also recommends “cognitive rest” for individuals recovering from a concussion. Research has yet to determine how long mental exercise, such as computer games, can affect the recovery process, but there is evidence it is important.
To arrange to speak with Gebke, call 317-274-7722.
“Anytime that something negative happens, particularly if it is out of our control, then the first thing that the city needs to do is acknowledge it and then counter it with a bigger positive,” Donahue said. For example, if snow becomes an issue in the days leading up the game, how the city deals with it head-on could be something people talk about — as a positive.
As the game approaches, Hoosiers will begin to see their state capital in a new way. “We’re going to be seeing our city through the eyes of the visitors,” Donahue said. “We’re going to be hearing reports on a national level of this perception, and that perception’s going to influence Hoosiers — especially those in Central Indiana — and what we think of our city going forward.”
She said the fact that the city is offering so many free activities and opportunities for local residents to be involved gives them more ownership of the event. “We’re more vested in making this a success,” she added.
Donahue can be reached at 317-459-9736 or .
Children included in the outdoor activities on Georgia Street or in the tailgating lots are more susceptible to cold than adults, so parents should make sure kids are appropriately attired for the weather conditions. Kevin Gebke, M.D., says it only takes a moment to remind children to wear a hat and gloves.
To arrange to speak with Gebke, call 317-274-7722.
Chen is available for interviews to discuss the science behind the zip line rides. To schedule an interview, call 317-274-5918 or email .
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